Author: PIS Team
Modern art is no longer a distant, intellectual space reserved for a select few- it is becoming more personal, more emotional, and significantly more inclusive. At the heart of this transformation are women artists who are not just contributing to the art world but actively reshaping its direction. Their work is changing how we see the body, identity, culture, and even creativity itself. For readers of POISE InStyle, especially those interested in culture, expression, and evolving narratives, this shift is more than an art movement- it’s a reflection of how modern womanhood is being redefined across industries, lifestyles, and identities. From Margins to Mainstream: A Long-Awaited…
In today’s fashion world, jewelry is no longer reserved for special occasions. It has become an everyday essential- something that completes a look, reflects personality, and adds that final layer of confidence. This shift in consumer behavior has created space for brands that understand style as fluid and expressive. Pipa Bella is one such brand that has successfully tapped into this mindset, offering trendy, versatile, and affordable jewelry for the modern Indian woman.Founded in 2013 by Shuchi Pandya, Pipa Bella started as a digital-first brand with a clear goal-to make fashion jewelry accessible without compromising on design. Over the years,…
India’s fashion industry is evolving, but not all change is loud or trend-driven. Some of the most meaningful shifts are happening quietly-through brands that are rethinking not just what we wear, but how it is made. Okhai is one such brand. It stands at the intersection of craft, community, and conscious fashion, creating clothing that carries both cultural depth and modern relevance.Founded as a social enterprise in 1999, Okhai has grown into one of India’s most respected artisan-led fashion platforms. What makes it truly unique is not just its product range, but the impact it creates. Every garment is a…
In a market where most products compete on price and convenience, it’s rare to see a brand challenge something as basic as water. But that’s exactly what Bhumika Pednekar has attempted with Backbay- a brand that goes beyond hydration and enters the space of conscious consumption.At first glance, Backbay might look like another premium water label. But spend a little more time understanding it, and you realize—it’s not about selling water. It’s about rethinking how everyday products impact the planet.From Bollywood to Business: A Shift That Feels NaturalBhumika Pednekar’s journey into entrepreneurship doesn’t feel forced. Known for choosing meaningful roles…
India’s fashion industry is evolving- and not just in terms of trends. A deeper, more thoughtful shift is taking place. Parents today are no longer satisfied with just stylish clothes for their children; they are asking more important questions. Is the fabric safe? Is it sustainable? Will it last? This shift in mindset has opened the door for brands like Ed-a-Mamma to step in and redefine the category.Launched in 2022 by Alia Bhatt, Ed-a-Mamma has grown into a ₹350 crore brand within a short span. But what truly sets it apart is not just its scale-it’s the intent behind it.…
India’s fashion industry is evolving beyond trends- it’s becoming a reflection of how people actually live. Today, comfort, movement, and versatility matter just as much as style. And right at this intersection is Cava Athleisure, a brand that understands modern women not just as shoppers, but as individuals constantly balancing work, fitness, and everyday life.Founded in 2020 by Ria Mittal and Shreyas Mittal, Cava has grown from a small Instagram-led experiment into a fast-scaling D2C brand with a ₹5.5 crore monthly run rate and strong investor backing. But beyond numbers, what truly stands out is how sharply the brand understands its…
India’s fashion industry is changing- and this time, it’s not just about trends or aesthetics. It’s about intention. More consumers today are pausing before they buy, asking where their clothes come from, how they’re made, and what impact they leave behind. In the middle of this shift, Omally has quietly built a space that feels thoughtful, relevant, and necessary. Founded by Megha Sharma, the brand isn’t just another sustainable label trying to keep up with global trends. It’s rooted in a deeper idea- redefining how clothes are designed in the first place. Instead of adding sustainability at the end of…
The Secret to Creating More Looks with Less There’s a certain ease to people who always look well-dressed- but never like they tried too hard. Their outfits feel natural, balanced, and appropriate for every setting. What you don’t see is the strategy behind it. In 2026, style is no longer about owning more clothes. It’s about using what you already have- better. Mixing and matching outfits efficiently is what turns a basic wardrobe into a powerful one. It saves time, reduces decision fatigue, and ensures you always have something to wear without constantly shopping. Because real style isn’t about quantity. It’s about combinations. Why Mixing and Matching Works At the core of an efficient wardrobe is versatility. When your clothes…
Why Every Woman Needs a Thoughtful Wardrobe Foundation There’s a difference between having a full wardrobe and having a functional one. We’ve all experienced standing in front of a closet full of clothes and still feeling like we have nothing to wear. The problem isn’t quantity- it’s clarity. In 2026, with hybrid work routines, spontaneous plans, and fast-paced lifestyles, the way we approach fashion is changing. Women are moving away from overconsumption and leaning into intentional dressing. The focus is now on building a wardrobe that works seamlessly across different moments of the day- professional, casual, and everything in between. A thoughtfully curated wardrobe doesn’t just simplify your mornings. It builds…
It’s Not Just an Outfit It’s a Mindset There’s always that quiet pause before something important- a meeting, a pitch, a presentation. You stand in front of your wardrobe, not just choosing clothes, but deciding how you want to show up. In that moment, fashion stops being superficial. It becomes intentional. Power dressing today is no longer about ticking boxes or following rigid rules. It’s about understanding that what you wear has a direct impact on how you think, feel, and perform. In modern workplaces where perception and presence matter as much as skill, your outfit becomes part of your strategy. And that’s where power dressing reveals its real influence- not in…