Author: PIS Team

Fireside Ventures and L’Oréal’s BOLD Back the Dermatologist-Led D2C Startup  India’s beauty and personal care industry is witnessing a major shift. Consumers are no longer drawn only to influencer-led skincare trends or glamorous marketing campaigns. Instead, there is growing demand for products rooted in science, clinical credibility, and real results. Tapping into this fast-changing consumer mindset, CHOSEN by Dermatology has raised $5 million (approximately ₹47.5 crore) in a Series A funding round led by Fireside Ventures.  The funding round also saw participation from BOLD and Alkemi Growth Capital, along with notable angel investors including Avnish Anand and several practising dermatologists. With this latest round, CHOSEN’s total funding has now…

India’s healthy food market is no longer a niche corner reserved for fitness enthusiasts and calorie counters. From protein-packed snacks to gut-friendly dairy and clean-label desserts, consumers today are actively looking for food that feels indulgent without the guilt. And right at the centre of this shift is Epigamia – the brand that made Greek yogurt cool before wellness became mainstream. Now, the Deepika Padukone-backed food brand is entering a fresh chapter. Epigamia has appointed FMCG veteran Ritesh Gauba as its new Chief Executive Officer, marking a major leadership transition for the fast-growing D2C company. The move comes as the brand looks to expand beyond its yogurt-first identity…

What if the old notebooks lying in your drawer could do more than just take up space? What if yesterday’s newspaper or those unused printouts could quietly become a child’s next school notebook? That’s the simple yet powerful idea behind Little Leaf, a Pune-based initiative redefining how we look at waste. At a time when sustainability often feels like a complex lifestyle shift, Little Leaf proves that change can begin with something as basic and familiar—as paper. The Problem We Don’t Notice Enough Paper waste doesn’t feel alarming the way plastic does. It’s softer, biodegradable, easier to ignore. But the volume? That’s where the concern lies. From homes to offices, we generate paper waste daily- often without a…

There’s a quiet shift happening in sustainability and it’s not loud, flashy, or trend-driven. It’s happening inside labs, through science that most of us never see, yet will soon feel in what we wear, buy, and use daily. At the heart of this shift is Apratima Biosolutions, a Bengaluru-based startup founded by biotech innovator Dr. Kavyasree Manjunath. Her mission? To take one of the planet’s biggest problems- plastic waste and turn it into a resource that can be used again and again, without compromise. And if that sounds ambitious, it is. But it’s also exactly what the future of sustainable fashion needs. The Plastic Problem We’ve Normalised Plastic has quietly become part of everything. From water bottles to activewear, it’s deeply embedded in our lifestyles- especially…

There’s something deeply satisfying about finding a snack that feels indulgent but doesn’t come with guilt attached. That’s exactly where Eat Better Co. has carved its space. What started as a small experiment in a Delhi kitchen has now grown into a ₹140 crore brand, quietly reshaping how India snacks. But beyond the numbers, there’s a bigger story here- one that blends clean eating, smart branding, and real impact. From Kitchen Experiments to a Nationwide Brand Back in 2019, the idea was simple: create snacks that people could enjoy daily without compromising on health. The founders- Vidushi Kajaria, Shaurya Kanoria, and Mridula- weren’t trying to reinvent food. They were solving a very real problem. Most “healthy” snacks in the market…

There’s a certain kind of buzz that only happens when celebrity power meets serious business strategy and right now, the beauty world is right in the middle of it. Priyanka Chopra Jonas has taken her haircare brand Anomaly Haircare to new heights by joining forces with Reliance Retail. And this isn’t just another celebrity-brand expansion- it’s a full-blown scale-up that could redefine how India shops for haircare. From niche shelves to nationwide visibility, Anomaly is stepping into a much bigger spotlight. A Beauty Power Move That Makes Sense If you look closely, this collaboration feels almost inevitable. Reliance Retail has been steadily building a strong presence in fashion and beauty, while…

There’s a certain frustration that comes with an unexpected breakout. It never arrives when you’re relaxed – it shows up right before something important. For years, the solution meant layering harsh creams, hoping something would calm it down overnight. Most of the time, it only made things worse.But skincare in 2026 feels different. It’s calmer, more intentional, and far less aggressive. And right at the center of this shift is one of the simplest products in your routine – the pimple patch.What once felt like a niche K-beauty hack is now a mainstream skincare essential. Not because it’s trendy, but…

There are very few beauty products that feel as powerful as a red lipstick. It doesn’t matter what you’re wearing or how minimal your makeup is – the moment you apply the right shade of red, everything shifts. Your face looks brighter, your features feel more defined, and there’s an instant sense of confidence that comes with it.In India, red has always held meaning. It’s festive, it’s bold, it’s rooted in tradition, and yet it continues to evolve with modern beauty. From bridal looks to everyday power dressing, a good red lipstick is not just an option – it’s a…

For the longest time, black mascara felt like a rule I never questioned. It was the one step in my routine that stayed constant – bold, defined, and always there. But over the past few months, my approach to beauty has changed. It’s become softer, more intentional, and far more aligned with how I actually live.That’s where brown mascara came in.What started as a casual switch quickly turned into a complete shift. Not because brown mascara is dramatic or trend-driven, but because it quietly does what modern makeup is supposed to do – enhance, not overpower.For Poise InStyle, this is…

In a world where everyone is posting, sharing, and building something online, standing out can feel overwhelming. It’s easy to assume that personal branding is about creating a polished image or fitting into a certain “professional” mold. But that’s not really what works anymore. A strong personal brand isn’t about pretending to be someone else- it’s about clearly and consistently showing who you already are, and what you bring to the table. It becomes your identity in action, helping people understand your value before you even say a word. When done right, your brand becomes a quiet but powerful signal…