Author: PIS Team
With a 1,000% growth spurt and an annualised run rate of ₹200 crore, Deconstruct is putting its money where its mouth is. The Bengaluru skincare brand’s latest figures are a testament to a strategy that has clearly been working: the belief that what is happening in the Indian market is no longer a passing trend. Today’s consumer in India is done with being swayed by pretty packaging and empty promises. They want to know why a product works and if they can put their trust in it. Deconstruct has positioned itself to answer those questions, and the results speak for themselves. Why Indian Skincare…
These days one will not find a single blueprint for a technology career. A case in point is the trajectory of Aishwarya Srinivasan, whose story shows what can be achieved when you pair technical know-how with an openness to change and a desire to put yourself out there. Her resume has the hallmarks of a conventional start. After VIT and Columbia University she made her way to IBM and Google. Yet Srinivasan did not confine herself to a single job description. Over time she branched out into public speaking, startup advising, investing and content creation, culminating in the co-founding of The Gen Academy,…
With the COSPAR Vikram Sarabhai Medal, Professor Annapurni Subramaniam has put Indian space science in a position to look to the stars with even greater pride. The Director of the Indian Institute of Astrophysics (IIA) in Bengaluru is the first woman from India to be accorded this distinction, an international honour of the highest order for work done in the field of space research by developing nations. The 2026 award was handed over at the 46th COSPAR Scientific Assembly in Florence this past August. To those who have been watching India’s expanding footprint in global space science, it is a moment of some import, speaking…
In a move to put a local face on its India story, Victoria’s Secret has made Triptii Dimri the brand’s first Indian ambassador. The global name in lingerie and beauty is turning to Dimri as it introduces its Very Sexy collection to the market here. More than a straightforward celebrity tie-up, the appointment underlines Victoria’s Secret’s intent to link its worldwide standing with a younger Indian consumer base by way of modern beauty and individuality. For the shopper, it is an opportunity to see how one of the planet’s most famous brands is redefining “sexy” for the contemporary Indian woman. Triptii Dimri Takes the Spotlight for Very Sexy in…
It has been ten years since Sunil Bharti Mittal assumed control of the lender, and now the institution is in the process of a top-level change. The bank’s Board has named Sinha, who is at present an independent director, as Non-Executive Chairperson for a three-year term beginning October 1, 2026. The move has the backing of the Reserve Bank of India (RBI). A Decade-Long Chapter Ends as Shabnam Sinha Takes Over Mittal will be leaving the board on September 30, 2026, concluding his decade with the company. He was appointed non-executive chairman back in April 2016 when Airtel Payments Bank was still putting its operations in…
The actress has been tapped as the inaugural national brand ambassador for Everlite by Senco, the lightweight arm of Senco Gold & Diamonds. The partnership was made public in late August 2026 with an eye on the style-conscious, younger demographic that wants to enjoy the allure of gold and diamonds without confining their jewellery to weddings or other special events. In one sense, it tells you where the market is going. Shoppers are looking for versatility and pieces at various price points that do not require an occasion to be worn. Everlite Is Making Jewellery an Everyday Affair Everlite was put together with exactly that in mind. It is a label built on daily-wear items of a…
Lily Collins has come on board with IM8 in a capacity that is more than the standard celebrity endorsement. The Emily in Paris actress is now a Global Brand Ambassador and shareholder for the premium health and longevity brand, which was co-founded by David Beckham and Danny Yeung. The multi-year deal, put to paper on August 20, 2026, marks the first time IM8 has taken on an ambassador from film and television, a move designed to take the brand’s profile beyond elite sports and into the realm of entertainment and lifestyle. In some ways it is a case study in how these partnerships are changing; for…
There was no precedent for an Indian woman to do what 19-year-old Divya Deshmukh did when she took home the 2025 FIDE Women’s World Cup. Twelve months on, the star from Nagpur has put another significant achievement in her portfolio with the Arjuna Award. But one does not need to be a chess expert to see why Divya’s story is compelling. Her ascent is a case study in how India’s younger breed of talent is making its mark internationally, and proof that a player from Nagpur can go head to head with the sport’s most established figures. How Divya Deshmukh Made World Cup HistoryThe…
A Runway Moment With a Deeper Story There is a certain poignancy to a fashion show when the women on the ramp have come from forests defined by conflict. That was the case at a National Handloom Day gathering in Raipur, where nine former Maoist cadres from Bastar made their way down the runway in traditional Chhattisgarhi handloom, the region’s Kosa silk among them. It was meant to be a statement on rehabilitation and what it takes to put a life back together after years of unrest. The event, which took place at the Deen Dayal Upadhyay Auditorium on 7 August 2026,…
Aashima Anand is turning her attention to oral care, a category that has for the most part stayed traditional, with the launch of BetterBright. It is a new venture for the former co-founder of D2C beauty label Bella Vita.From Bella Vita to BetterBright: Aashima Anand’s New D2C Chapter Aashima Anand set up BetterBright with her younger brother Krish Anand as well as Siddhant and Pranav, who are behind a beverage brand. They have made a point of positioning the company as India’s first flavoured prebiotic toothpaste. The product marries ingredients for oral health with tastes that are anything but the standard mint one would expect.Why BetterBright Is Breaking Away…