India’s beauty and wellness industry continues to attract investor attention as consumers increasingly seek science-backed skincare, personalized treatments, and premium wellness experiences. In a significant development for the sector, Gurugram-based Korean skin solutions clinic KorinMi has raised ₹10 crore from Lotus Herbals Pvt Ltd’s Innovation Fund, a dedicated investment vehicle with a corpus of USD 50 million focused on supporting early-stage beauty and wellness startups in India.
The funding marks a major milestone for the young skincare venture and highlights growing confidence in businesses that successfully blend clinical expertise, global beauty trends, and localized consumer solutions.
Fresh Capital to Accelerate Growth
The latest investment provides KorinMi with a strong foundation to scale its operations and strengthen its position within India’s rapidly evolving skincare market.
As consumer awareness around skincare continues to grow, brands offering personalized and science-driven solutions are emerging as attractive investment opportunities. KorinMi’s ability to combine professional treatments with Korean skincare principles has helped it carve out a distinct identity in an increasingly competitive landscape.
The investment also aligns closely with the objectives of the Lotus Herbals Innovation Fund, which focuses on identifying and supporting promising startups operating within the beauty and wellness ecosystem. By backing KorinMi, the fund is reinforcing its belief in the growing demand for specialized skincare services tailored to modern consumer expectations.
Bringing Korean Skincare Science to Indian Skin Needs
Founded in 2024 by Reshbha Munjal and Jenovia Daun Jung, KorinMi was built around a simple yet powerful idea– bringing the effectiveness of Korean skincare to India while adapting treatments to suit Indian skin types, lifestyles, and environmental conditions.
The brand’s approach goes beyond simply introducing global beauty trends. Instead, it focuses on combining Korean skincare science with customized treatment plans that address concerns specific to Indian consumers. This localized strategy has helped KorinMi position itself at the intersection of K-beauty, clinical skincare, and personalized wellness.
As Korean beauty continues to influence skincare routines worldwide, Indian consumers have shown increasing interest in advanced treatment methods and ingredient-focused solutions. However, many still seek guidance on how these practices can be effectively adapted to local conditions. KorinMi’s model is designed to meet that need through customized consultations and tailored skincare programs.
Strong Backing From Industry Veterans
Before raising the latest round, KorinMi had already secured ₹3 crore in funding from angel investors. Among its notable early supporters was Vikas Agarwal, former CEO of Kaya Skin Clinics UAE.
The participation of an experienced industry leader added credibility to the startup’s vision and helped strengthen confidence in its long-term potential. The earlier funding played an important role in establishing initial operations, refining service offerings, and building the foundation for future growth.
With the fresh ₹10 crore investment now in place, KorinMi is expected to focus on expanding its reach, enhancing treatment offerings, strengthening brand visibility, and improving customer experiences across its clinics.
A Growing Trend in Beauty and Wellness Investing
KorinMi’s funding round reflects a larger shift taking place within India’s beauty and wellness market. Investors are increasingly looking beyond traditional skincare products and showing interest in hybrid models that combine products, services, treatments, and long-term consumer engagement.
Clinic-led businesses have emerged as particularly attractive opportunities because they are able to build deeper relationships with customers through personalized consultations and recurring treatment journeys. This often leads to stronger trust, higher retention rates, and sustainable revenue streams.
At the same time, consumers are becoming more willing to invest in expert-led skincare solutions that promise targeted results rather than generic beauty treatments. This changing mindset is creating significant opportunities for brands that combine scientific expertise with personalized care.
Why This Investment Matters
The funding is significant not only for KorinMi but also for India’s broader beauty startup ecosystem. It demonstrates how investor interest is expanding beyond traditional beauty products and moving toward experience-driven, service-led businesses that prioritize personalization and innovation.
KorinMi’s Korean skincare positioning, combined with its focus on Indian consumer needs, gives it a distinctive advantage in a market where customization and credibility are becoming increasingly important.
With support from the Lotus Herbals Innovation Fund and a growing demand for advanced skincare solutions, KorinMi is well-positioned to capitalize on the next phase of growth in India’s beauty and wellness industry. As the company expands, it represents a larger trend shaping the future of skincare – where global expertise meets local relevance to create more meaningful and effective consumer experiences.
