With an exclusive tie-up with Reliance Brands, SKIMS is making its way to India, bringing Kim Kardashian’s shapewear label to the streets of Delhi and Mumbai.
The global brand co-founded by Kardashian and Jens Grede has chosen India for its next big move on the world stage. It is an official debut for the country and the first time the label will have standalone stores in Asia.
For the Indian shopper, this means a new kind of access to a brand that has done much to elevate shapewear from a mere styling tool to a full-fledged category of underwear, loungewear and everyday essentials.
SKIMS to Make Its Indian Debut with Flagship Stores in Delhi and Mumbai
The plan is to open flagship stores in Delhi and Mumbai to start with, before rolling out to other cities and digital outlets in phases. Reliance Brands Limited (RBL) will be the exclusive operator in India, putting SKIMS in premium metropolitan spots as well as online. It is a strategy that gives the brand a physical footprint while it courts India’s digital-first luxury audience.
Why Reliance Is the Right Partner for SKIMS’ India Entry
Reliance has a habit of using its retail and omnichannel infrastructure to put global labels in front of Indian consumers, and this is no different. Isha Ambani, director of Reliance Retail, notes that SKIMS is made for the individual and has an aspirational quality that resonates with the right consumer. The company already runs over 1,855 retail doors for international brands, so the partnership sits comfortably within its portfolio.
Having a seasoned partner like Reliance is likely to be of value to SKIMS in a market where one has to be attuned to local nuances in sizing, fit and price.
From Shapewear to a Global Lifestyle Brand
Since its inception in 2019, SKIMS has evolved well past shapewear into a lifestyle brand defined by inclusive sizing and technical fabrics. A $225 million funding round in November 2025 put its valuation at some $5 billion. After opening up in London and Dubai, with Hong Kong and Seoul next on the list, India is the latest chapter in its international growth.
What Indian Consumers Can Expect from SKIMS
SKIMS has always been about comfort and stretch for all body types and skin tones. In India, the brand will be aiming at the urban, fashion-conscious set who are no strangers to international names. There is also the prospect of normalising shapewear as part of a regular wardrobe rather than something for special occasions.
Can SKIMS Turn Its Global Appeal into an India Success Story?
It is a notable entry for India’s premium fashion market, which is seeing more international competition as consumers grow more willing to pay for design and experience. For Reliance, it is another marquee name to add to Fenty Beauty or Valentino.
But the test will be in the execution. Can SKIMS make its global appeal work on the ground here? It will come down to nailing the fit for the Indian figure and balancing its store presence with digital reach. One thing is certain though: with Reliance opening the door, there is no need for Indian consumers to look far to find Kim Kardashian’s empire.
